“Sometimes, you do need to be in the weeds building the foundation of your business.”
Eleanor Beaton is the founder of SafiMedia and an internationally-recognized leadership expert who has dedicated her efforts to helping women in business earn their success.
“‘What it meant to be productive?’ As a founder, if you’re not constantly focused on firing yourself and promoting yourself, you’re never going to get a promotion. You’re going to be stuck in the same job.”
Join Eleanor as she shares her business insights and her journey from being a business journalist, running her first boutique Communications Consulting Agency to being a successful founder of SafiMedia, an education and coaching company for women entrepreneurs. Learn how she was able to surpass her challenges to be one of the most successful women entrepreneurs with a mission of helping other women in scaling up their businesses.
Website: https://eleanorbeaton.com/
LinkedIn: https://ca.linkedin.com/in/eleanorbeaton
Podcast: https://www.eleanorbeatonpodcast.com/
Facebook: https://www.facebook.com/StoryIsPower/
Twitter: https://twitter.com/eleanorbeaton
John: Thank you for listening to the Business Sphere. Don’t forget to subscribe and share this episode. My guest today is Eleanor Beaton, the founder of Saffi media. They are an education and coaching company for women entrepreneurs looking to double the number of women entrepreneurs who scale past $1 million by 2030. Thanks for joining me today, Eleanor.
Eleanor: It’s such an honor to be here.
John: I know you’re a fellow Canadian. And that’s what really resonated with me when we first started talking. So maybe share with the listeners a little about your upbringing, your story, and how you became who you are today.
Eleanor: I would say it comes down to storytelling, really. So before I was an entrepreneur, I was a business journalist. So I wrote for The Globe and Mail I wrote for their business and real estate, I covered some of the fastest-growing companies in Canada for-profit magazine, which was basically kind of a division or related to Canadian business magazine. I put in my time, I feel like I got an MBA and entrepreneurial MBA, interviewing and studying and writing stories and sharing knowledge about some of the most successful fastest growing entrepreneurs in this country. Guys like Robert Herjavec, who is now of course, a shark on Shark Tank, I talked to him way back when, you know, he was still riding private jets. So it was all about, you know, my kind of natural skill of curiosity and storytelling as a former journalist that really has been like the thread that has run through all of the work that I did, through my career as a journalist in PR and advertising to my own writing my first business, which was like a boutique communications consulting agency, to this coaching and education company that I run today. Saffi media.
John: Amazing. So I get to take a little, you know, back in terms of like your upbringing, your education, and how long were you in the journalism field industry? So did you go to school here in Canada as well? And did you start?
Eleanor: Yeah, yeah. So I grew up on the east coast of Nova Scotia, we immigrated here with my family, when, from the United Kingdom when I was a kid, my dad was an economic an economics Prof. And if you grow up in a small town, maybe some of your listeners can relate to this, the only thing you want to do is get out of that small town as fast as possible. So I actually went, I got a scholarship to go to a boarding school in the US. From there came back to the University of Toronto, and that’s where I studied English and economic history. So really starting to put it was the seeds of putting Business and Economics, together with the built with language and the ability to communicate and tell stories. I worked initially, the first part of my career, I worked in advertising. So I worked in advertising and public relations for a few years. And then just had this moment I can remember we were discussing whether to put if it was possible to put billboards on the back of school bus seats. And I was like this girl is out. Now and so, I at the time, I was writing for some community papers like community arts papers in Toronto, just loving that storytelling. And so I decided to get a degree in journalism from the University of King’s College and Halifax. And that was amazing. And it was after that, that I started working actively in journalism and radio journalism in print journalism and news journalism. And that was all about, can you do your research enough?
Can you get a grasp of a situation quickly to understand what are the key points here and then create a compelling piece of valuable content for other people? So I was a journalist for like four years. In some of that I was actively employed and some of that I was a freelancer. So I was selling I figured I could make more money and have more freedom if I sold stories to magazines and publications. So that’s really kind of where I started. And then I decided to put journalism and public relations together and started a boutique communications consulting agency. And I mean, I had clients, incredible clients, my clients included people like Margaret Trudeau like Annette Verschuren is the CEO of Home Depot, Canada and Asia. Arlene Dickinson, you know who was of course, on Dragon’s Den on CBC. So I had this nice, fantastic clients, I had government clients, I was doing crisis communications, all of that was great. Helping, brilliant people in organizations convey complex information. And the big and that’s where I ran into the big problem, which was that it was my brain and my brainpower that I was selling. And it was, in the beginning, it was fantastic, lucrative interesting work, it was really difficult to scale, and I was starting to get tired. So that’s when I started looking for a different model and looking at how can I take these core skill sets that I have, and put them into a different and more scalable business model, which ultimately had me arrive where I am today.
John: That’s amazing. And that’s exactly what entrepreneurs need to really understand. You go one path, thinking, this is my dream, my passion, and then you put in your time you get some great clients, you grow your business, but you’re not sleeping much you are working 80 hour weeks, you are stressing your mind because you no longer have a lifestyle. You’re, you know, you’re really focused in the business and you’re thriving, and it’s great. But you’re not enjoying it anymore. Right? So yeah. When did that come? Like? What pivotal point was that? And were you trying to grow your agency at that time? Did you try to hire people, like, if you can kind of drill in on those moments in that period?
Eleanor: Oh, my gosh, so the moment when I knew things 100% had to change. So I can’t remember what year it was, it might have been, maybe it was like 20 2014, probably around 2014. And I am traveling a lot. So I’m traveling to conferences to do networking I’m traveling to at this time, I’m starting to do really high end, complex, you know, consulting projects, I’m flying out to see clients. And I can remember I was in the Phoenix Sky Harbor Airport. And I have been traveling a lot leaving my two boys at home, they were young at that time with my husband. So I’m traveling, I’ve been getting sicker and sicker, I’m really not feeling well. And I don’t, what I don’t realize is that I actually have pneumonia. So I’m sitting in the Phoenix Sky Harbor Airport feeling terrible. And then I get this email that comes in from one of my clients who we were working, there were a bunch of different stakeholders working on this big, expensive, complicated project, it was not going well. And I get an email stating as much client service, and I’m already feeling sick. And I’m sitting there, I’m in a cold sweat. I’m sitting across from this Margarita bar, there’s people in there that look like they’re having a great time, kind of the life force is draining out of me, I have so much stress, anybody who has been in that client service business, if a big client isn’t happy, it just feels terrifying. And I’m like, why am I doing this? I’m all alone. There’s nobody who can help me. So I have a few sort of part-time contractors, but there’s nobody that I can get support from on this issue. I felt alone, I felt drained. And I missed my family so terribly, you know.
And at that moment, I really thought, Okay, I need to make some changes here. And the problem was exactly what I was saying, I was really good at that thing that I did. And I had built my business around this freaky talent that I had, I should say, I, I built my business model around this freaky talent that I had. And what I hadn’t thought to do is to go from that place of unconscious competence. I was I had unconscious competence at the skill set that I had. But I didn’t backtrack to conscious competence, breaking down what I did and how I did it, putting in sort of training type programs, bringing people in spending the time with them, to hire them charging enough to be able to do that and pay my family and me what we needed. So there was this level of thinking and preparation that I hadn’t put in it because I was still in that Hunter Mode, which is like that sort of journey of entrepreneurship. You’re in Hunter Mode where you’re like, let’s go out kill something, drag something back to the cave for the family. That’s how I was operating. And the sad thing though, John, is that by that time, I think I had already been in this state of, depletion of overwhelm of burnout for almost a year. I mean, I had pneumonia full out. I had to come back Back be in bed, I still had to go from Phoenix to Montreal, where I was visiting with some clients, I had to be in bed for a full week after that. And that’s when I kind of had my come to the light moment, I cannot continue with this model anymore. It’s not working for me. And so that’s when I started cutting off, sort of burning the bridges, cutting off big lucrative contracts and put myself in another stressful position to make this new business model work.
John: I mean, this is great that you’re sharing this because I think a lot of entrepreneurs or new business owners or people that have always wanted to be their own boss, for instance, and I’m gonna throw some different industries and niches out there, you are a professional PR communication networker for great, you know, getting exposure for people. But then there’s tradespeople that have worked for different companies. And they’ve been working so long, they think, Wow, well, I can make more money by getting my own clients charging a little bit more. But what that business and brand that they were working under it, they’ve already put together systems, processes, procedures, training, modules, invoicing, customer service, all the skill set required for this bigger brand for people to really ensure and pay a premium for their service. And you are an employee for this bigger brand, right. So when you, you know, try to jump on to business ownership, and you don’t really know why that business has survived for generations or even decades, right. And you jump on this huge new burden is going to overwhelm a lot of people because you can’t do it alone. Usually business owners, you know, they think it’s easier than it really is right? Like a lot of people don’t really assess, and really dig deep on what the situation that they are in.
Because usually, people work for a larger company first, to kind of get an understanding of what happens in a big, bigger landscape. And then when they’re on their own, they’re overwhelmed, because they got to take care of finances, they got to know how to price it, they got to know what the services are, right? And people are gonna gouge you, people are just gonna try to look for ways to save money, get the best ROI, and they’re gonna milk you for your time and expertise. And you have to realize why they’re doing that because you’re new, and they’re taking advantage of you, right. So the big thing is trying to take that step back. And it’s great that you’re sharing this because I was the same way when I first started as well. But I quickly adopted and started hiring and created systems, SOPs procedures after year one, because I knew I was not going to work 14,15 hours a day, I wanted to only work four hours a day. And I had to get to that point, especially if I wanted to start a family. So I would love for you now to share. You know, you had that polyphony moment, right where you had pneumonia, you now wanted to transition to have a lifestyle. So what happened? Like you had clients, you had to probably cut some of them off because they over drain you you overworked and you weren’t getting paid like you were stressed. They were probably causing a lot of harm, mental harm, right?
Eleanor: Yeah, yeah. And these were great people, by the way, in general, they were great people. So I’ll sort of take you through, like the journey that I went through. So decision point number one was, What business did I want to be in. And at that point, I had two choices. I could go kind of an agency. So a communications consulting agency route, where we were delivering a service, so I was putting in the structures and so on to sell what I was already doing as a service to others. The other route that I had was how could I productize the knowledge and the skill sets packaged up the knowledge and skillsets that I had and deliver them in a different way. So I think that’s kind of the first part is really taking a look at the business model. What business model do you want to be in? At the time, what I realized astutely for me was that I didn’t want to be managing other people doing delivering work. That was the choice that I made. I just didn’t feel like that was something I was drawn to or attracted to. So the first decision I made was, okay, I when I look at what I the skill sets that I have, which is basically taking complex data and turning it into clear, easy-to-understand concepts that influence behavior.
I really saw that I could take that and package it into sort of coaching and consulting, or you know coaching and knowledge delivery. So that’s ultimately I pivoted the business. And that was sort of step one. So that was the first thing that happened. And I went and got coaching certifications, I started taking on like going reaching out into my network and taking on contracts where I was delivering training programs, that was really sort of thing number one. So I went from physically doing the work to teaching and coaching what I knew, right, so I was taking out a certain aspect of that, which was labor. So that was sort of step one. From there, I had to further productize, because it was still kind of a service, delivering one off training programs delivering coaching, you know, one on one coaching. So then I further productized, taking what I did, and turning it into just two core programs. So I took all of that knowledge that I was customizing all the time, whittled it down. So this is where you’re really starting to develop your sort of blueprints. You know what it’s, again, it’s product development. So taking the time to productize the knowledge and turn it into products that could serve multiple people at once.
So that was like the second part of it. And then the third part was building the systems and hiring the team. And bit by bit firing myself. So that now it’s the assets that I’ve created are the things that are indispensable in my original business, I was thinking that was indispensable. And that’s where the overwhelm came from. And honestly, it was for me, what I had to do was, so like making that transition, especially that first transition from essentially shutting down my communications consulting business. So I really did three things, I took a look at the clients that I had, who was the most lucrative for amount worked, because I had massive contracts, right, which were fantastic, that paid a ton of money, but they were a lot of work. So I looked at where it because you have to have a business needs fuel to grow. And that fuel is cash. Right? It is cash. And so I had to get cash, you know, that allowed me to hire people to do marketing all have to hire agencies that do SEO likes to all that kind of thing. So I really started weaning off clients. So I just didn’t renew contracts. I completed work, thank them. I had to say a lot of nose, which was painful. When you have customers and clients coming to cash in hand, can you do this? It took immense, like internal discipline to say no to the money. And sometimes I said yes. You know, because I needed to fuel the growth of my company. But that’s, you know, and so it just became less and less and less. And so for the first, you know, couple years of my coaching business, I was still getting calls from people who thought I was still in my former consulting business. So I just referred that business out.
John: That’s amazing because then you had clarity on what direction that you wanted to get to right. And it’s so important because a lot of people jump into business ownership not knowing what they ultimately want. Right? And for you, it sounded like, you know, you had a situation where you felt you want to be at home with your family. And usually, that’s the biggest pillar in life, right? You do certain things to be apart and spend more time with the people that you love. And if that profession doesn’t allow you for it, then why are you doing it in the first place, you’re stressed, you’re working longer than ever, and you’re not even there for the special moments and, you know, parts of your children’s lives. Right. So it’s amazing to hear that. So how you mentioned it took you a couple of years to grow that aspect of your business? And how long has it been operating since then? Yeah. And where do you see yourself moving forward?
Eleanor: So we made so basically, there was sort of a changeover period where I was sort of not quite the other business, not quite this business. But I would say that basically by the beginning of 2015. I was fully in Saffi media that coaching and consulting business that are you know that the coaching and education company that I run today. So that really started in full earnest at 2015. Before that, there were you know, I did a little bit of this, I did you know, but it was still that kind of merging, it was like an estuary part freshwater parts all while, like both, you know, so 2015 is when it started, and I would say you know, the biggest shift for me, it was my, the thing that drives me in business, I would say is really threefold. And one is yes to provide this financial fortress for my family. Where are we, it’s a container where we can have meaningful experiences together to provide a fantastic life for them. So that’s like part one. Part two is the ability. It’s, it’s a creative outlet. So I’m a creator, a writer, you know, I always have been. And even as a journalist, I found, I still always had to get somebody else to buy into my idea before I could get put it out there.
And that doesn’t happen anymore. You know, like, I am the publisher, so I get to decide. So that’s like this other, it’s just this innate desire to express. And then the third part is mission. Like, I absolutely believe that female founders are the key to driving global gender equity. So that part is huge. So now in my business, initially, it was all about can I do this? You know, and then it was like, can I grow this? And then it was like, Can I get other people employed to help me grow this? And each time, you know, each stage is a little harder takes longer than you think? But the answer every time was yes. And now I look much more broadly, I feel like I’m not as much kind of in the weeds, because there’s definitely a part where you are building your business. And when people you know, when leadership, people give you advice, like don’t be in the weeds. I’m like, You know what, who was in the weeds, Walt Disney. Walt Disney, creator of one of the most iconic brands, and companies in the world understood that as a founder, sometimes you do need to be in the weeds, building the foundation of your business. So now, a lot of that to a degree is in place. And where I am, is stepping back and saying, Okay, if we’re really going to fulfill our mission of doubling the number of female founders who scale past a million in annual revenues by 2030, this arm of our business, we’ve been very focused about who we work with women who are running service-based businesses, we have outlined, we have excellent best in class programs for them.
So we are really fully serving this section of our community. But in order to make this impact, we know that we need to shape things at a public policy level, at a funder level, we need to be having conversations with banks, we need to be having conversations with political leaders with NGOs. And so that’s really where we are growing now, which is starting an area of our business, which is called Saffi strategic insights. And that’s where we do stakeholder research, we do consulting projects to really help these big movers do their work with a true gender lens. So we’re using the same like it’s back to consulting. But it’s so interesting, because now in our consulting projects, I learned, you know what I mean, I learned that if the consulting project is based on my personal zone of genius and ability to do it, it’s not sustainable. So the difference is that now I’m able to bring other team members along with me to do the work. And I really see myself as a relationship builder and educator, not just externally but internally in our organization.
John: That’s amazing. And I think the growth of it’s time as well, right? And people realize that the more you invest in your business, yes, there’s going to be times that you have to struggle, you got to really work through it. You got to feel that pain, that moment of, you know, reflection, and trying to overcome it, right. Like, what, what do you need to do to sustain this for many, many more years, right. And so now you have clarity on your global mission, right. And also, like, you refine your business model, you chose a path because there were so many different options. And you realized, there were multiple ways to get to where you want it to get to. And you chose this one, and you’re sticking to it. So that’s great to hear. And it sounds like you’re having fun, as well. So the last, you know, these are things that are so important because a lot of people are still struggling after 5,10,20 years of doing what they’ve been doing, because they’ve really focused on the wrong pillars the wrong things of growing and scaling their business, right. Like if you’re looking at a larger scope, right, building it so that you can walk away from your business as opposed to you being the business.
This is you know, consultants and professional service type industries like you are the brand or tradespeople you are the brand. So you got to figure a way to be like the McDonald’s of the brand. Right, so that you have a process training. And if even if you’re a content creator, and you have courses, like how do you scale that, and this is where the business end of entrepreneurship is actually exciting and fun, right? And this is why I love talking to business owners and entrepreneurs that actually are not, you know, they put in their time, but now they’re focused more on the bigger picture on how do you grow it so that you have this mission, right, to inspire, impact other people to get you closer to your ultimate goal and beliefs. So where do you see yourself? Because I know you’re you have this mission to get it by 2030? Are you near close? How has it been the last couple years during this pandemic? And is it very similar to the same clarity? Like do you still have that energy and excitement as when you start?
Eleanor: Yeah, and I would say that I have more energy and excitement. And the reason is because of something that you just touched on. So you know, earlier in the business, as an entrepreneur, it was all about what I could do. And I saw the value. And I and I think, you know, I suspect many of the people listening can relate to my experience in this, I saw my productivity and value through that direct work that I did. So I saw the value that I was creating, when I saw eye to eye with a client that I worked directly with them, and that they had a breakthrough, or they were able to move toward a success milestone in their business. And I knew that I was doing a good job. And that’s what made me feel productive. Now, I don’t work with people to in that way. You know, so what if I had to reorient and reprogram in my brain what it meant to be productive, you know, you have to fire yourself and promote yourself, you know, so as a founder, if you’re not constantly focused on firing yourself and promoting yourself, no one’s gonna promote you, and you’re never going to get a promotion, and you’re gonna be stuck in the same job.
And that was the mistake that I made in my first business, you know, so I think like, that’s a huge, that’s a huge impact. So with, you know, because I see right behind you the book who not how fantastic book. And, you know, it has been that shift. So the more systems that I have in place and structure, the more I’m able to bring people in, the more I’m able to delegate at a higher level. So initially, in my business, it was I’m gonna, you know, I always thought I can you can delegate, following the process, creating a process and a result. And earlier in the business, I can only delegate following a process, then I started delegating, creating a process. And now I am able to delegate results because of the caliber of the people that we have and the structure that’s already in the business. Which means that I’m able to take on more and have a bigger vision without feeling exhausted about how I am going to accomplish it. Because I no longer have to have all those answers. You know, and so that’s been huge. So as far as how are we doing against our mission?
Thus far, as we look through, we know that we need to touch influence, Coach support inspires an additional 200,000 female founders to scale past a million dollars over the course of the next eight years. So when I look at that, and sort of reverse everything from the mission, what I’m seeing is that, like I said earlier, so we can’t possibly do that strictly through our programming, that’s not efficient. So we need to take a higher level and start developing partnerships and relationships with universities with people like pivotal ventures, Melinda Gates Foundation, as an example with the players who have the budgets, the means and the influence to affect thousands of people at once. So that’s really what I am looking at. That’s where we’re looking at who can we So initially, it was like, we’re kind of this lone wolf company, working with our founders, you know, and now it’s much more, no, we’re part of an ecosystem of potential partners and stakeholders who are all working towards the same goal. How do we tap into this ecosystem to reach our goal, you know, from mission-based perspective, advance our business, build capacity in our organization, and really accomplish what we set out to accomplish. I say that’s the difference, you know, like initially much more at the level of our business. Now, I see this ability to work at a higher level of kind of ecosystem partnership. And that’s been that has been a big change.
John: And that’s interesting to hear because it seems like you’ve matured a lot over many, many years of reflection of where you want to be right like if you’re in the way and you’re going one client at a time. I’m, you know, as a contractor, to then maybe going, doing some teaching on a room for doing conferences, to now on a higher level that you’re now a reseller, and I look at like, you know, product type businesses, right? Where you can go one on one, you can spend money on ads and go with direct, or you use suppliers distributors, or you go after affiliates, and they already have a community and you really go after larger stakeholders. Yeah, that’s exactly what it is right? You now have a wholesale channel, or different avenues to impact a larger base. And even myself, I look at different business models. And ultimately, what do you resonate with? What do you really want to do and enjoy, because scale is one thing. But if you’re not having fun doing it, why do it in the first place, because life is not all about the money. It’s all about what really makes a difference in your life, what impact you want to make. So it sounds like you already have this huge mission and goal. And I love that because it means you’re really clear on the intention of how to get there. And it seems like you’ve already built some great relationships, and you’ve already gotten in the door. So I’m excited to hear how things are gonna go for you. Because now you have eight years, and it’s like, wow, you have this huge mission. Wow, that’s very, you know, aggressive. But if, if you have the willpower, you are able to do it. I mean, gungho I mean, I respect people like that right?
Eleanor: I love it, well you know Jeff Bezos got he just accomplished getting his SpaceX going and we’ve got Elon Musk we’ve got all these people who are setting these big hairy audacious goals you know, and I think it’s inspiring and that I think the key thing is setting for me like to your point, what kind of business do you want to build? what is the right growth strategy or model that looks that you’re looking for, and from my perspective again it’s this thread of the skill set that zone of genius and it’s like when you don’t have to do it on your own, you know when you can create relationships not even just at a personal level but at the level of the business that’s when these sorts of things become so much more powerful, you comment on the fact that it sounds like I’ve matured a lot I have and I had to because my business its potential and the needs of my mission required that I mature, to be able to do it that’s the beauty that’s what makes me business so much fun.
John: And it sounds like the energy and the focus that you have now is on the bigger goals right? because if you’re in weeds and you’re you know, you don’t have a team and you don’t have clarity like it’s very difficult for you to really put in that effort and energy. So it seems like now you have a lot more to focus on your bigger mission right?
Eleanor: Yes.
John: I love that.
Eleanor: Yeah, yeah and you know I just for the entrepreneurs out there who are listening, maybe some of you are beyond this stage and you’re like and it’s nice to remember back maybe some of you are at this stage that I’m talking about and it’s so cool to hear from another person who’s there with you, and maybe some of you are not at this stage you know and this is really for you. If you build the right things like if you just keep working on that infrastructure you get to a point where your infrastructure starts to support you, versus the other way around I think about all those years the work, the figuring things out the dealing with cash flow issues the, how am I going to do this the fear am I doing the right thing ? should I have gone to med school? You know what I mean like all of this, you know when you work on the right things you come out the other side and the challenges look different, but the energy to your point there’s just so much more energy available on the other side of that so keep going.
John: And I love you touching that so many points right, like there’s struggle there’s decisions that you have to make, and there’s moments that everyone feels like what am I doing ? should I give up ? should I continue going, should I just get a job I have stability? right?
Eleanor: Totally!
John: I’d rather just.
Eleanor: Or the fear when you’re like, but I’m longer hireable? I remember being like one time my husband you know it was like in my it was the end of my first year of doing this like of this business, and I was still trying to figure out how do you sell group coaching, I didn’t I could not for the life or me figure out how to do it I was following all these people’s the way they were doing it, it did not work for me and I can remember he sends me a text and I’d done another thing that just didn’t work and he texts me he’s like, this has to stop, and I was like in that moment I mean I love the man dearly it was the only time he questioned what I was doing, and in my heart this like there was like this fire it was like a lion roared inside me and I was like, oh there’s no way, there’s just no way but the other part of that was later on you know I was thinking, who would hire me anyway? like I feel like I’m unemployable I feel like I couldn’t find a job that I would actually like that was a dark moment.
John: It’s true because entrepreneur I haven’t updated my cv in, I don’t know 10 years or so right ? and yeah, it’s hard because you don’t even know what employers expect anymore , but it’s all about having fun though this whole entire journey in life right? everyone takes it very seriously but you have to really go through these struggles to really get different stages, and time solves a lot of things and the longer you’re at it the more mature you’re gonna be, the more wiser you’re gonna be, the more decisive you’re gonna be, and you’re gonna use more of your gut right? Like I now feel like gut solves all my problems right? like there’s going to be a lot of issues on a daily basis right? there’s going to be problems staffing issues, there’s going to be home problems, friends problem everything is going to happen, but you just got to deal with it and life continues going, going on right so you just have to enjoy the process take it you know not as seriously as you know like early days it was like. I would back into every client call right I would be like, okay I’m gonna drive over there, but now everyone can wait, because what’s more important my family right? Like they have to realize what’s really important and then it’s all about perspective right, and they understand as well but you think that they don’t and therefore so it takes time right, and you know as you mature in your business you’ll realize where you want to be, what do you want to do, and is it the right thing for you to do at this moment or not. So no this is great Eleanor you hit on so many good points, I’m gonna definitely be following you I’m inspired from this discussion I’m gonna check your out. So what are some of the sites that you now own ? what are some of the projects how could people check you out follow you if you don’t mind sharing that?
Eleanor: Yeah absolutely so, if you’re listening to this it’s probably because you’re a podcast listener so you might enjoy my show which is called power presence position practical insight for female founders so you can check out that show power presence position on all great podcast channels networks, of course, my site is eleanorbeaton.com you can go there or connect with me on LinkedIn Eleanor Beaton. This was a fun, fun, fun conversation it’s so much fun to kind of geek out and talk about business and the journey what a great interview.
John: Well this is why I do, what I do, I try to find interesting people that I actually want to talk to and have fun life is all about, you know these moments and it’s the relationships and experiences so, I really wanna thank you for the time that you, you know committed to be on the show today Eleanor. I’m definitely gonna be watching you and let’s stay connected thank you so much, Eleanor.
Eleanor: Thank you.
